• Discover how B-Box® works

    Discover how B-Box® works and how infinite combinations can be created in just a few seconds.

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  • Discover how B-Box® works

    B-Box® is a stackable container which holds any of the products and accessories in the Paolo Guatelli line.

    Watch the video
  • Make Up your Makeup

    “Make up your makeup!” philosophy comes in daily habits.
    Becomes the star of your beauty, appreciate yourself and live every day a different experience!

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  • Make Up your Makeup

    Innovation, customization, ease of use. For my brand new line of makeup I have devised a unique concept, which combines the high quality of the formulations to a revolutionary packaging.

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Get to know all the products and accessories in the Paolo Guatelli makeup line: eyeshadows, lipsticks, lip glosses, Chromatic Balancer, Vibrant Blusher, Colour Control Compact Foundation, Lip and Eye Primer, Transparent Compact Powder, Glowing Compact Powder, Bronzing Compact Powder, Tanning Bronzer, Mascara, Eye and Lip Stylos, professional brushes, blusher applicator, sponge, powder puff, Base Primer, BB cream, Radiant Skin Creamy Foundation and all the components of the B-Box®.


B-Box® is a patented stackable container, the size of a smartphone, inside which you can place all the products and accessories in the Paolo Guatelli line known as B-Elements®, which are interchangeable and can be purchased individually.

How it works


Compose your customized Trousse.
Choose your colors,
how many layers, how many accessories.

Scegli i B-Elements con cui comporre la tua b-box®


Componi quanti piani desideri


assembla la tua b-box


Your Selfie

Inviaci il tuo selfie

Show us your makeup. Send us a selfie with your B-Box® and then browse the special gallery on the website. The star of the makeup is you!

Send us your Selfie

Video Gallery

Go to the video gallery

Our History

Paolo Guatelli has developed his own personal style, which is characterized by a heightened sensitivity to beauty, the development of new makeup techniques and attention to changes in consumer habits.

It is a new interpretation of the concept of Beauty; one that is increasingly oriented towards listening to one’s inner self and focused on a philosophy of authenticity, respect and integrity of the individual.

Paolo Guatelli e il pensiero antroposofico
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